Imagine this: you send out a funny tweet, something sarcastic but slightly off your personal brand. You go offline(!) for some hours, maybe even sleep etc. Someone checks out your profile and sees that “funny” tweet, and judges you by it. After all, you ARE your lastest tweet.
How to make sure you’re always covered? IFTTT to the rescue:
Add a recipe to IFTTT, that tweets something really smart and in line with your personal brand always after anything you tweet. Something like “digitalization is important” or “content is king” or “social media is like the printing press revolution”.
So, now you can tweet anything funny and still have an edge on everyone else, because your latest tweet will ALWAYS be really smart!